I’m a freelance designer based in Derby. Creating branding, menus and visual identities for cafés, restaurants and small businesses. I believe the most memorable brands aren’t always the loudest - they’re the ones that feel genuine, considered and true to the people behind them.

Most of my work sits somewhere between design and illustration - hand-drawn logos, handwritten menus and illustrated visuals that bring a bit of personality back into everyday brands.

I work solo, which means every project runs through me from first sketch to final file. No hand-offs, no layers of distance - just focused, considered design built around each brief.

My background is in hospitality design, so I understand how things actually get used in the real world - menus that need to be clear, packaging that needs to work on a busy counter and branding that has to feel right in a physical space, not just on a screen.

If you’ve got an idea, I can help turn it into something visual, usable and recogniseable.